About The Idea

It all started in a tree. Marc Helmer, a Wisconsin native, comes from a long line of hunters. Like his father and grandfathers before him he enjoys every second of the hunting lifestyle. From the heavy dew covered spring morning of the open of turkey season to the crisp air of the deer hunt he like many others can’t get enough of the outdoors. Marc used these quiet hours in the Midwestern woods to observe and gain a better understanding of his surroundings. It was during this time that he began thinking about a better way to blend in and gain the extra edge that generations of hunters have searched for. It was then that the next generation of camouflage was born.

After years of research and product trials, the idea developed into Cameraflage®. A patented system the hunting world has never experienced. The ability to use actual photos of your favorite hunting spot to create camouflage is now available to sportsmen and women. Cameraflage® has become a reality and is now available as a licensed product or as a wholly owned compliment to your product line.